When people hear “franchise giveaway,” they usually picture a sweepstakes or random drawing.
That’s not what this is.
The Red, White & Fuel Veteran Franchise Award was created because we believe military service develops some of the strongest leaders in the world. Leadership, discipline, resilience, accountability, and the ability to adapt under pressure aren’t just qualities that help someone serve our country. They’re the same qualities that help someone build a successful business.
As a veteran-owned company, this mission is personal.
Before Juiced Fuel ever existed, my husband and business partner, Korey, served as an Apache helicopter pilot in the U.S. Army, deploying in support of Operation Iraqi Freedom before continuing his service with the South Carolina Army National Guard. The leadership skills he developed in the military became the foundation for how we built Juiced Fuel from the ground up.
Over the years, we’ve met hundreds of veterans who possess incredible leadership ability but simply need the right opportunity to take the next step. Some are transitioning out of the military. Others have spent years building careers in corporate America. Some have dreamed of owning a business but weren’t sure where to begin.
That’s why the Fuel Forward Foundation partnered with Juiced Fuel Franchising LLC to create the Red, White & Fuel Veteran Franchise Award.
This program isn’t about giving someone a business.
It’s about investing in someone who has already demonstrated the character, commitment, and work ethic to build one.
The selected recipient will receive the initial Juiced Fuel franchise fee, but every candidate will earn something even more valuable: the opportunity to explore franchise ownership through a structured selection process designed to prepare them for long-term success.
Every application is carefully reviewed. Qualified candidates will progress through multiple stages, including a franchise readiness questionnaire, introductory franchise discussions, financial and operational education, Discovery Day, and an independent judging process. We intentionally designed this program to identify leaders who are ready for the responsibility of business ownership, not simply those with the best application.
One of the things we’re most excited about is that veterans don’t even have to nominate themselves.
We know there are incredible leaders who would never raise their own hand. That’s why we’ve opened the door for spouses, family members, friends, employers, battle buddies, and community members to nominate someone they believe deserves this opportunity.
Sometimes the people around us see our potential before we do.
Whether you’re a veteran searching for your next mission or someone who knows a veteran ready to lead a business of their own, we hope you’ll take a closer look at the Red, White & Fuel Veteran Franchise Award.
Because this isn’t just about building another franchise.
It’s about investing in the people who have already invested so much in our country.
If you know someone who has served with honor, leads with integrity, and is ready to build something lasting, we invite you to nominate them or encourage them to apply.
Their next mission may be closer than they think.