The Red, White & Fuel: Veteran Franchise Award recognizes military veterans, active-duty service members, National Guard members, and Reserve members who demonstrate leadership, integrity, entrepreneurial potential, and readiness for franchise ownership.
These Official Rules explain how the Program is administered, including eligibility requirements, the application process, evaluation stages, and recipient selection.
Participation in the Program is governed by the Official Terms & Conditions. In the event of any conflict, the Official Terms & Conditions control.
The Veteran Franchise Award is a merit-based award program, not a sweepstakes, lottery, raffle, or game of chance.
One qualified recipient may receive:
Approximate Total Award Value: $42,000
Receiving the Award does not automatically establish a franchise relationship. The selected recipient must successfully complete Juiced Fuel’s franchise qualification process and satisfy all legal, financial, and operational requirements before becoming a franchise owner.
Stay informed with the key dates for the 2026 Fuel Forward Foundation Veteran Franchise Award. From the opening of applications through the recipient announcement, the timeline below highlights the major milestones throughout the selection process. Please note that dates are subject to change, and any updates will be communicated through the official Program website.
This introduces the timeline without implying every applicant follows the exact same sequence (since some steps occur on a rolling basis), while setting the right expectations for users.
Applications officially open at 12:00 a.m. Eastern Time.
Qualified candidates may attend the first Discovery Day event at Juiced Fuel Headquarters.
All applications must be submitted by 11:59 p.m. Eastern Time.
An additional Discovery Day opportunity for qualified candidates.
Finalists participate in interviews with the Independent Judging Panel.
The selected recipient will be publicly announced following completion of the selection process.
Dates may change if necessary. Any updates will be communicated through the official Program website.
The Award includes:
The Award does not include:
Applicants are responsible for securing any additional funding required to establish and operate the business.
Applicants must complete the official online application before the published deadline.
Applications include:
Incomplete applications may not be considered.
Family members, friends, employers, military colleagues, and community members may nominate an eligible veteran.
If nominated:
Submitting a nomination does not guarantee advancement.
Every qualified applicant progresses through the same structured evaluation process.
Stage 1 — Eligibility Screening
Applications are reviewed for:
Stage 2 — Franchise Readiness Questionnaire
Qualified candidates complete a questionnaire covering:
Stage 3 — Franchise Introduction
Qualified candidates:
Stage 4 — Internal Evaluation
Candidates participate in:
Stage 5 — Discovery Day
Selected candidates attend Discovery Day at Juiced Fuel Headquarters to:
Approximately three to five finalists will advance.
Stage 6 — Independent Judging
Finalists participate in a structured interview before an Independent Judging Panel.
Judges evaluate candidates using standardized criteria including:
Final scores are independently verified by the designated third-party score verification partner.
Stage 7 — Recipient Selection
The finalist with the highest verified score will be recommended as the Award Recipient, subject to continued eligibility and completion of all required franchise qualification steps.
If the selected recipient becomes ineligible or declines the Award, an alternate recipient may be selected.
Before receiving the Award, the selected recipient must:
Participation in the Program does not guarantee:
Questions about the Program may be submitted through the official Program website.
For legal participation requirements, please review the Official Terms & Conditions.